Why I Urge My Team to Attend Travel Expos and Recommend Them to Anyone New to the Industry.
In 2019, about a year into starting Fly Bagna, I had the opportunity to attend ITB Asia in Singapore. These are some key takeaways on why ITB was a game-changer for me and it’s one that everyone must attend:
Global Connections - The event brought together tourism boards and industry professionals all under one roof, allowing me to connect with contacts from popular tourist destinations and remote countries that were not popular in the Indian market at the time.
Navigating Barriers - Learning to navigate language and cultural barriers and gaining firsthand knowledge about destinations and local operations, which is often hard to find and understand while figuring out logistics from one end of the world.
Product Insights - Observing what makes a successful and popular travel product and identifying market disruptors helped me gain a clear understanding of market trends not just in India but across the globe.
Direct Networking - Establishing connections with hoteliers and Destination Management Companies (DMC) that would offer direct access to direct on-ground information which was one of the most invaluable experiences and has to date helped in enhancing efficiency in business in the following countries.
Industry Knowledge - Engaging with industry leaders and speakers expanded my knowledge beyond basic research, understanding costs, cultural nuances and destinations more specifically.
Attending the ITB Asia event was a great experience as well as a learning curve. The insights and connections gained continue to be assets as we at Fly Bagna strive to deliver exceptional travel solutions.
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